Creative Technologist | AI Products, Design Systems & Lifecycle Email

 
 
 

Creative technologist and lifecycle email designer with 10 years of experience turning creative, technical, and operational challenges into scalable products and production systems. Built and launched bluprompts, a public AI visual dictionary and multi-model comparison product, and created Roku’s modular Figma-to-Braze system, cutting production time by 50% and more than doubling weekly output. Combines hands-on AI product development, design-system governance, responsive email development, lifecycle strategy, and creative operations.

 
 
 
 

bluprompts.com

(Independent AI Product)

 

Creator & Product Designer | 2026–Present

  • Designed and launched bluprompts, a public visual dictionary for comparing how creative terms influence AI-generated imagery across repeatable scenes and model versions, with hundreds of published keywords and thousands of image results across OpenAI, Gemini, Midjourney, Adobe Firefly, and Stability AI.

  • Built bluprompts’ frontend and backend through Codex-assisted development and designed a governed batch workflow combining taxonomy and prompt standards, multi-model generation, OpenAI-powered metadata, human review, and controlled publishing. The workflow moves one page from keyword to publish-ready in about two minutes—and five pages in under five.

 
 
 
 

Intake Breathing

 

Senior Manager of Lifecycle Marketing | Sep 2025 – Oct 2025

Short-term lifecycle optimization role covering post-purchase and subscription journeys ahead of Black Friday.

  • Rebuilt Klaviyo post-purchase, subscription-reminder, abandoned-cart, and referral journeys, owning copy, design, segmentation, timing, and personalization; reduced subscription churn by 35% month over month through the redesigned billing-reminder experience.

 
 
 
 

Roku

 

Senior Creative Developer | Aug 2023 – Aug 2025

Creative Developer | Sep 2021 – Aug 2023

  • Designed and led the rollout of a modular Figma-to-Braze email system adopted across three teams; its 24 core modules and 100+ variants supported about 90% of campaigns, cut production time by 50%, and increased output from roughly 2 to 5+ campaigns per week without added headcount.

  • Presented the system to senior leadership, including VPs, before adoption; authored its Confluence playbook and governance documentation; and trained 20+ teammates across creative and marketing operations.

  • Built a one-week OpenAI API proof of concept and companion Figma plugin that translated plain-language briefs into approved email module sequences; initial testing matched expected layouts with 80% accuracy.

  • Served as a primary design partner to lifecycle marketing, creative, and marketing operations stakeholders for programs reaching millions of users across six regions, clarifying content goals and translating brand, localization, versioning, and production constraints into responsive email experiences; work included a new-user onboarding series and an animated movie-poster treatment for the launch of WEIRD: The Al Yankovic Story.

 
 
 
 

Teladoc Health / InTouch Health

 

Email Marketing Specialist | May 2019 – Sep 2021

  • Designed, coded, and tested responsive HTML email templates using cross-client best practices, contributing to a 361% increase in click-through engagement in 2019.

  • Rapidly replaced a manual new-user licensing process with Pardot pages, forms, automation, and follow-up journeys, helping the business absorb a 1,000% increase in demand at the start of the COVID-19 pandemic.

  • Built a Chrome extension that extracted and structured Salesforce lead, contact, and account data across three merged organizations, cutting manual review time by roughly 65% for a three-person team processing hundreds of leads each week.

 
 
 
 

TrackR

 

Email Specialist & Designer | Jul 2016 – Feb 2018

  • Spearheaded the 2017 holiday email program for a 1.5M-subscriber audience, overhauling automated and promotional templates to exceed revenue goals by 22% and generate 21% of total seasonal revenue.

  • Raised email deliverability from 65% to 98% by implementing best practices and increased open and click-through performance by 50% through segmentation, personalization, and customer-specific content.

 

Earlier TrackR roles:
Junior Designer (Contract), Aug 2014–Aug 2015
Design Intern, Mar–Aug 2014.

 
 
 
 

Selected Client Work

 

2018 – 2019

  • SleepScore Labs: Designed and coded responsive HTML email templates for weekly promotions, new-user onboarding, and automated customer reporting.

  • CLIQ / GO CHAIR and FuelBox: Delivered Shopify/Liquid, responsive web, and promotional email work spanning content design, analytics, mobile optimization, and brand consistency.

 
 
 
 

Core Skills

 
 
 

AI & Product Development: OpenAI API, Gemini; Codex-assisted frontend and backend development, prompt, schema, and taxonomy design, multi-model image generation and evaluation, metadata and publishing workflows

Design Systems & Creative Operations: Figma, Adobe Creative Cloud, modular systems, component libraries, brand standards, governance, localization, workflow design, documentation, and team training

Lifecycle Email & Marketing Technology: Responsive HTML/CSS, Braze, Klaviyo, Pardot, Marketo; onboarding, nurture, retention, win-back, segmentation, personalization, A/B testing, deliverability, cross-client and cross-device testing, and dark-mode QA

 
 
 
 

Education

 
 
 

B.A., Philosophy: University of California, Santa Barbara