Summary

 

Experienced in all facets of email marketing, from strategy and design to execution. Proven ability to leverage data-driven insights and industry best practices to enhance campaign performance. Skilled at streamlining workflows and managing multiple projects to deliver impactful results.

Senior Creative Developer

Roku (Sept. 2021 – Aug. 2025)

Streaming platform company offering devices, operating systems, and advertising solutions that connect consumers, content publishers, and advertisers

 

Designed email marketing campaigns while improving internal processes through innovative design and collaboration tools, ensuring efficiency and consistent brand execution

Key accomplishments:

  • Reduced email production time by 50% by developing a Figma-based modular design system for cross-functional teams

  • Produced comprehensive documentation and lead training sessions to onboard creative and operations departments to the new design system, ensuring seamless, consistent adoption

  • Animated the movie poster for “WEIRD: The Al Yankovic Story” for the official launch email, contributing to a visually engaging and successful campaign

Email Marketing Specialist

Teladoc Health (May 2019 – Sept. 2021)

Telehealth services company offering software and hardware solutions to efficiently deliver virtual care for a broad array of use cases and healthcare environments

 

Managed all email sends with a focus on improving internal processes by creating templated marketing materials, resulting in streamlined campaigns and reporting

Key accomplishments:

  • Rapidly improved the on-boarding process and email templates for new-user product licenses to handle a 1000% increase in demand at the start of the COVID-19 pandemic

  • Designed, coded, and managed email sends to generate 33% of registrations (~1,300) for our newly virtualized Telehealth Innovation Forum, exceeding the overall event goal of 1,000

  • Designed, coded, and tested new mobile-friendly email templates while adhering to best practices, resulting in a 361% increase in click-through engagement across 2019

  • Implemented Connected Campaigns between Salesforce and Pardot, allowing for automated multi-touch attribution and improved reporting of marketing-influenced revenue

Email Marketer & Graphic Designer (Freelance)

 

SleepScore Labs (May 2018 – May 2019)
CE startup focused on improving sleep through analysis of sleep patterns via apps and hardware products

 

Key accomplishments:

  • Redesigned and coded custom mobile-friendly HTML email templates for regular weekly promotions

  • Designed, coded, and advised on best practices for automated email campaigns including new user on-boarding and weekly user SleepScore reporting

 

CLIQ (FKA GO CHAIR) (Oct. 2018 – Oct. 2019)
Growing startup manufacturing portable, lightweight bottle-sized chairs

 

Key accomplishment:

  • Built and launched the company’s Shopify site including designing and writing content, editing Shopify Liquid templates for better customization, and implementing Google Analytics

 

SNOOOR (Feb. 2019 – Jul. 2019)
CE startup specializing in positional therapy devices designed to reduce snoring

 

Key accomplishment:

  • Designed, coded, and launched the company’s Shopify site for both European and domestic markets

 

Quarter Zero (QØ) (Oct. 2018 – Apr. 2019)
Offers educational summer programs for high school students interested in pursuing an entrepreneurial career, through coordinated real life experience

 

Key accomplishments:

  • Coded custom mobile-first HTML email templates and set up campaigns with complex segmentation based on past and current customer relationships

  • Built new pages and refined Quarter Zero’s Squarespace site for a better user and brand experience

 

FuelBox Inc. (Feb. 2018 – Jun. 2019)
Produces at-home and on-the-go charging solutions with portable batteries and rapid charging technology

 

Key accomplishments:

  • Overhauled the company’s promotional emails to have a consistent brand appearance and meet industry-standard open and click metrics

  • Recommended and executed improvements to the Shopify website by editing imagery and both the CSS and Liquid templates to enhance performance and mobile-responsiveness

Email Specialist & Designer

TrackR (Jul. 2016 – Feb. 2018)

CE startup in the IoT space specializing in Bluetooth tracking devices perfect for keys, remotes, and more

 

Designed and managed TrackR’s email campaigns, lists, and reports with an additional focus on producing creative for all aspects of marketing from digital to retail

Key accomplishments:

  • Spearheaded TrackR’s 2017 holiday email program, surpassing revenue goals by 22% and generating 21% of total seasonal revenue by overhauling both automated and promotional templates

  • Increased open and click-through rate performance 50% by utilizing segmentation, personalization, and customer-specific content

  • Creative lead for 2016 Black Friday campaign. Planned and executed marketing materials for a 360° integrated campaign across email, social, and web, generating a 100% increase in revenue over the previous year

Responsibilities

  • Planned, designed, and coded mobile-first emails

  • Improved email deliverability from 65% to 98% through implementing best practices

  • Performed A/B tests and data analysis to improve future campaigns

  • Overhauled automated email flows for multiple customer journeys

  • Generated analytics reports of email performance for executives and cross-functional teams

Previously held positions

  • Junior Designer (Contract) (Aug. 2014 – Aug. 2015)

  • Design Intern (Mar. 2014 – Aug. 2014)

 

Skills

 

HTML & CSS
Braze, Marketo, Pardot, MailChimp
Adobe Creative Suite, Figma
Salesforce, Google Analytics

Education

 

B.A. in Philosophy
U.C. Santa Barbara
2013 – 2016

Awards

 

First place, Pennsylvania High School Computer Fair (2013)
Computer animation — Providence