Senior Creative Developer | Design Systems, Lifecycle Marketing & AI-Enabled Workflows

 
 
 

Senior creative developer with 10+ years building design systems, creative production workflows, and
digital marketing tools. Combines visual design and technical execution to streamline and scale
production while delivering consistent digital experiences.

 
 
 
 
 
 

PROFESSIONAL EXPERIENCE

 
 
 

Intake Breathing | 2025

Senior Manager of Lifecycle Marketing

  • Reduced subscription churn by 35% versus the prior month through redesigned lifecycle journeys for post-purchase onboarding and subscription management.

 
 
 

Roku | 2021–2025

Senior Creative Developer

  • Designed and led adoption of a modular Figma-to-Braze email design system that replaced static mockup handoffs with a shared workflow and became the standard across three teams.

  • Reduced active email design and development time from days to approximately 2 hours, enabling weekly campaign output to grow from 2 to 5+ without added headcount.

  • Created production guidelines and trained 20+ designers and marketing operations teammates to use a framework of prebuilt modules that covered roughly 90% of all campaigns.

  • Designed a multi-email onboarding series for all new customer accounts, reaching millions of users annually across six regions worldwide.

  • Designed co-branded, partner-specific winback emails for lapsed subscribers to AMC+, discovery+, HBO, Paramount+, and STARZ on The Roku Channel.

 
 
 

Teladoc Health / InTouch Health | 2019–2021

Email Marketing Specialist

  • Automated license-request intake and guidance in Pardot during the COVID-19 telemedicine surge, helping the business handle a 1,000% increase in demand.

  • Designed, coded, and managed email campaigns supporting the Telehealth Innovation Forum’s rapid shift to a virtual format, generating approximately 1,300 registrations—33% of the event total.

  • Built a JavaScript Chrome extension to streamline lead-routing review across three unconsolidated Salesforce instances following Teladoc’s acquisitions of InTouch Health and Livongo, cutting data-processing time by roughly 65% while preserving human review.

 
 
 

TrackR | 2016–2018

Email Specialist & Designer

  • Generated 21% of total seasonal revenue and exceeded revenue goals by 22% through a direct-to-consumer holiday email program reaching 1.5M subscribers.

  • Improved email deliverability from 65% to 98% through email best practices and increased open and click performance by 50% through segmentation and personalization.

  • Led creative across email, social, and web for a Black Friday campaign, contributing to a 100% year-over-year increase in revenue.

 
 
 
 
 
 

SELECTED PRODUCT WORK

 

bluprompts.com | 2026–Present

Founder & Product Designer

  • Created a public visual dictionary that helps users refine AI image prompts by comparing keyword effects side by side.

  • Built and iterated the responsive Next.js interface through Codex-assisted development, featuring filterable discovery, exportable personal collections, and practice quizzes.

 
 
 
 
 
 

SELECTED CLIENT WORK

 

2018–2019

  • SleepScore Labs: Designed and coded responsive HTML email templates for weekly promotions, new-user onboarding, and automated customer reporting.

  • CLIQ / GO CHAIR and FuelBox: Delivered Shopify/Liquid, responsive web, and promotional email work spanning content design, analytics, mobile optimization, and brand consistency.

 
 
 
 
 
 

CORE SKILLS

 
 
 

Design Systems & Creative Operations

  • Visual design, component libraries, Figma, and Adobe Creative Cloud

  • Modular design systems and creative production workflows

  • Accessibility standards, localization, campaign versioning, and design QA

  • Design governance, brand standards, documentation, and cross-functional training

 

Lifecycle Marketing & Automation

  • Braze, Klaviyo, Pardot, Marketo, Mailchimp, and Salesforce CRM

  • Lifecycle strategy, customer journey orchestration, marketing automation, and marketing operations

  • Retention marketing, segmentation, personalization, and A/B testing

  • Email design, responsive HTML/CSS development, cross-client QA, and email deliverability

 

AI-Assisted Product & Workflow Development

  • Rapid prototyping, generative AI, and Codex-assisted product development

  • OpenAI API workflows, workflow automation, and human-in-the-loop review

  • Taxonomy design, prompt engineering, metadata management, and content publishing pipelines

  • Multi-model generation and evaluation: GPT Image, Gemini, Midjourney, and Adobe Firefly

 
 
 
 
 
 

EDUCATION

 

University of California, Santa Barbara — B.A., Philosophy | 2013–2016